埼玉県の高校のSNSは
圧倒的にインスタ＞Xだ。
生徒の活動は
写真メインのSNSの方が映えるから
インスタが使いやすいのはわかる。
しかし、
それだけでは説明がつかないほどの
差が生まれている。
個人的に
埼玉県でＳＮＳ最強だと思う
岩槻高校で説明する。
※基本的に自らフォローをしないタイプ
なのでわかりやすい
【岩槻高校フォロワー数】
X 73人
インスタ 1669人
※2023.11.8時点
ものすごい差だ。
Xは拡散に向いているSNSだが
インプレッションは
フォロー数×ポストの質だから
フォローを厳選している場合は
確かに伸びにくい。
しかし、それにしても差がつきすぎでは
ないだろうか？
わたしは正直
Xの方がインスタよりも好きだ。
Xの方が視覚的に
情報を処理しやすい。
インスタは画面一杯に
迫ってくる感じがして
情報が頭に入らない。
端的には言えば
「陽キャ」「パリピ」
な感じがするインスタは
独身負け組中年男性にとっては
まぶしすぎるのだ。
しかし
生徒や保護者は
Ｘではなく
インスタを利用している率が
圧倒的に高いようだ。
インプレッションが
あまりにも伸びないから
Ｘからほぼ撤退している高校が
続出しているように思える。
根気強くＸでも
頻繁に発信しているのは
越谷北高校
正智深谷高校
埼玉栄高校
久喜高校
蓮田松韻高校
などの印象だ。
共通しているのは
ブログを本文に貼り付けていて
写真がメインではない
スタイルの投稿である点だ。
インスタでは
ＵＲＬのリンクが機能しないから
Ｘの方が使いやすい。
しかし
基本的に発信のメインは
インスタの高校がほとんどだ。
それでいいと思うし、
それがいいと思う。
何事も「選択と集中」が肝心だ。
リターンが大きいところに
リソースをつっこむ。
これが一番がいい。
何より
インプレッションが伸びない
つまり「見られていない状態」
で発信活動をするのは
精神的にキツイ。
YouTuberである自分にとって
その気持ちは痛いほどわかる。
余談だが
塾関係者は
Ｘを好む傾向にあると思う。
テキストベースで議論をしたり
文字の制限を俳句のように
逆に楽しむタイプが
多いのではないだろうか。
だから居心地がいいｗ
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